Picture this, you have invested a large sum to develop a website for your company. It is filled with terrific content that is both informative and amazing. You should be good to go right? Well, not quite; in order for your website to achieve its capacity, it needs to initially be seen by your target market.
Visibility on Search Engines
Online search engines are complex algorithm programs that establish the ranking of web sites to be presented for a given search phrase. A number of different factors are used for calculating your web site’s rankings. This ranges from its speed to mobile adaptability, from crawling to the onsite framework.
While web site problems have an explicit effect of internet search engine rankings, they too will impact other mediums to your web site. For example, if you operate paid advertising campaigns on websites or social media platforms, having a poor internet site would inflate your project expense.
In this short article, we will be focusing more so on the web development side of matters. Nonetheless, it should be kept in mind that you do not need a web design agency background to comprehend this article.
Your Website is Blocking Crawlers
All online search engine rely upon bot crawlers to index your website. Not known to you, there might be backend settings in your web site that is obstructing these crawlers. For starters, you can use Google Search Console’s robots.txt tester to determine if all your web site’s pages can be crawled.
If you were to type your website url followed by “/robots.txt” then you will be able to see the currently effective robots instruction. In particular, you should pay attention to any “disallow” commands as these are the commands that block search engine crawlers from accessing any particular resource on your website.
If your web pages are ineligible to be crawled, then you would need to check your web site’s backend. Particularly, keep an eye out for any plugins that regulate robot crawling.
Duplicated Meta Titles & Descriptions
One more mistake that website proprietors commonly make is that of replicate meta titles or descriptions. Meta titles & descriptions are displayed when a searcher scrolls through Google search results pages. Technically, Google selects the information on your page that most relates to a given search query. However, it is possible to suggest to Google what these should be by utilising meta tags.
When not personally controlled, your pages could wind up with similar meta information. This would be similar to be provided with two reports that have different material yet similar cover web pages. Aside from the likely absence of relevancy for one of the pages, this would additionally create unneeded confusion.