While the use of social media is witnessed in almost all industries, the education domain is no different. From the viewpoint of Harit Gaba, social media has revolutionized the scenario of higher education in an unprecedented way. It has brought new ways for educational establishments to market their programs, reach out to alumni members for fundraising, set networking, and boost the learning curve. The platform allows students, educators, academic counsellors, and educational establishments to communicate, share opinions, and collaborate online at all times from anywhere on the planet and in unbelievable ways. Following are some of the primary roles played by social media in higher education.
Growing Students’ Engagement
Social media plays a remarkable way by driving students to its different platforms to be involved in classroom discussions, sharing viewpoints, and learning activities. Its uniqueness lies in its engaging learning atmosphere, convenience, and features which promote a more collaborative attitude among students and teachers.
For instance, these days an increasing number of students and teachers leverage the advantage of social media to assign project works, share links and other resources, share issues, and provide feedback among them.
Enhancing Communication and Collaboration
The multiple platforms of social media have emerged as a boon for teachers and students to communicate and collaborate from anywhere in the world. The tools available on these platforms such as instant messaging, video conferencing, and file sharing have accelerated communication and teamwork.
Living in the 21st century, students can now connect with career counsellors, life coaches, employers, alumni members working as industry leaders as well as professionals having a presence on LinkedIn. With better, increased, and faster engagement between students and faculty members as well as alumni members many problems experienced by students face can now be resolved quicker than ever via group interactions.
According to Harit Gaba, social media platforms can be used as an effective tool for developing professionals in higher education. Thankfully, social sites provide a great opportunity for students and educators to communicate with subject matter specialists associated with different niches, join online forums, and thereby impart their know-how to others.
Online educational platforms provide different learning sessions including interactive lectures, forum discussions, video lectures, quizzes, and different types of collaborative activities. This has untied the opportunity for teachers and students to engage with experts in different subject areas globally to share their queries, get valuable feedback, and share knowledge that boosts the learning curve in the community.
Customized Learning Experience
One of the great benefits that students and educators can derive by using social media platforms is that its tools and resources can be customized to match the needs of every student. For instance, teachers can adopt the platform to offer individualized feedback, design tailored test papers, and provide assistance as per necessity of students as per their necessity.
An Ideal Tool for Fundraising Programs
Noteworthy, more and more colleges especially universities have started using social networks to get connected to their former members. The vitality of social media is immense as it offers a great tool to universities to engage with alumni members and restore their university always in their minds wherever they are located now. Connecting with them makes them feel valued and also a part of that community while by undertaking different promotional strategies, universities can maximize donations from alumni members.